Last Updated: 31/03/2025
Effective Date: 31/03/2025
1. Introduction
This Privacy Policy (“Policy”) describes how Appdeed collects, uses, discloses, and protects the Personal Data of users (“you” or “users”) who access and use our software platform (the “Platform”) accessible on iOS, Mac, Windows, Android, Linux, and our Website. We are committed to protecting your privacy and ensuring the security of your Personal Data.
This Policy is designed to comply with applicable global data protection regulations, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other relevant privacy laws.
This Policy applies to all users of our Platform, regardless of their location. By accessing or using our Platform, you consent to the practices described in this Policy.
Appdeed, a proprietorship firm legally registered in Delhi, India, is the data controller responsible for processing your Personal Data as described in this Policy. For any questions or concerns regarding this Policy or our data privacy practices, you can contact us at: legal@appdeed.com.
2. Definitions
Personal Data: Any information relating to an identified or identifiable natural person.
Platform: Our proprietary software application and services accessible across our applications for iOS, Mac, Windows, Android, Linux, and our Website.
User-Generated Content (UGC): Videos, images, audios, text, and other materials that users upload, create, or share on our Platform.
Third-Party Services: External services and platforms we integrate with, including but not limited to Google Gemini, Firebase, Google Cloud Platform (GCP), Razorpay, and social media platforms.
3. Types of Personal Data We Collect
Account Registration
Name, Email Address, Login credentials, Optional profile information.
Content & Usage
Media files uploaded, Created resources, Metadata (filenames, descriptions, tags, timestamps).
Activity logs, Feature usage, Session data, Error logs.
Device & Technical
Device type, Operating system & version, Device identifiers, Browser information.
General location data (IP-based, anonymized).
Social Media URLs
Public URLs and metadata from publicly shared content.
Support Communications
Content of communications, Contact information, Support request details.
Payment Processing
We use Razorpay; we do NOT store sensitive payment information.
We receive only transaction IDs, payment status, and dates.
Google Gemini Integration
Public content accessed via URLs, Metadata, Extracted summaries or keywords.
Tracking Technologies
Cookies, pixels, Google Analytics, and similar tools.
4. How We Use Your Personal Data
Provide and manage your account and Platform access.
Host, deliver, and secure your UGC.
Process payments and transactions via Razorpay.
Provide customer support and respond to inquiries.
Personalize and recommend features.
Analyze usage trends, improve functionality, and develop new features.
Send important notifications (security alerts, service updates).
Comply with legal obligations and enforce agreements.
Use Google Gemini solely for content extraction features.
5. Disclosure of Your Personal Data
We may share your data with:
Hosting & Infrastructure: Google Cloud Platform (GCP).
Backend & Analytics: Firebase, Google Analytics.
AI Services: Google Gemini.
Payment Processor: Razorpay.
Other service providers with your consent.
Legal authorities when required by law.
Successor entities in mergers or acquisitions (with notice).
6. International Data Transfers
Your data may be transferred to and processed in countries outside your residence, including servers in Asia.
We implement Standard Contractual Clauses (SCCs) or other lawful mechanisms to ensure GDPR-compliant data transfers.
7. Cookies and Tracking Technologies
We use:
Essential Cookies for core functionality.
Performance & Analytics Cookies to analyze usage.
Functionality Cookies to remember preferences.
You may manage or disable cookies in your browser or via our cookie banner.
Disabling essential cookies may affect platform functionality.
8. Data Security
We implement:
Encryption in transit and at rest
Access controls (least privilege)
Regular security assessments
Data minimization
Employee security training
Secure data centers (GCP)
No system is completely secure; we cannot guarantee absolute security.
9. Data Retention
Account Information & UGC: Until account closure + 180 days
Usage Data: Aggregated up to 2 years
Communications Data: 270 days
Payment Data: 7 years (legal requirement)
Longer retention may apply for compliance or disputes.
10. Your Rights Regarding Your Personal Data
You may request:
Access & Copy of your data
Rectification of inaccurate data
Erasure (with certain conditions)
Restriction or Objection to processing
Data Portability
Withdraw Consent anytime
Lodge a Complaint with your supervisory authority
To exercise your rights, contact legal@appdeed.com.
Identity verification may be required.
11. Children’s Privacy
The Platform is not intended for children under 13 (or under 16 in certain regions).
If we learn of unauthorized data collection, we will delete it immediately.
Parents may request deletion at legal@appdeed.com.
12. Links to Third-Party Websites
External links may be included.
We do not control these websites and are not responsible for their privacy practices.
Review third-party policies before sharing Personal Data.
13. Changes to this Privacy Policy
We may update this Policy periodically.
We will revise the Last Updated date and notify users of major changes via email or in-app messages.
Continuing use of the Platform indicates acceptance of updated terms.
14. Contact Us
If you have questions, concerns, or data requests, contact:
Appdeed
Delhi, India